What is extended problem solving?

Answer 1

There are 4 kinds of problem solving: (from most complex to least) Extended Problem Solving Midrange Problem Solving Limited Problem Solving Habitual Problem Solving - High degree if complexity - Often occurs with expensive items or can be fuelled by doubts and fears - All 7 consumer decision making stages are often used (need recognition, search for information, pre-purchase evaluation of alternatives, purchase, consumption, post-consumption evaluation and divestment) - Dissatisfaction often leads to negative word of mouth - A longer time is taken to decide - Many decisions occur - Decisions are made with minimal amount of time and only moderate deliberation - Low degree of complexity - Consumers don't have time, motivation or resources to engage in EPS - Little search and evaluation before purchase - Consumers always look for familiarity and low prices - Lowest degree of complexity - Same brand and same product, unless 'out-of-stock' - Inertia to change - Brand is trusted