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What is fashion forecasting?

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2014-09-07 20:09:57
2014-09-07 20:09:57

Fashion forecasting is the prime issue underlying the issue of trends. It is not an occupational guessing game because very substantial amounts of money of the fashion industry are at stake. It. Is a vital activity where experienced fashion analysts scrutinize past buying patterns signs for current market dynamics and project these into the future. There are forecast agencies that collect facts pertaining to consumer buying patterns, activities and occasions for which clothes are needed, their priorities, reading habits etc. this is done through liaison with stores, retailers and wholesalers fashion professionals also rely on information sources such as design, colour and video Services, newsletters, books, magazines and websites. In order to gear up for the season to come, the fibre and textile producers must start new developments almost two years in advance, clothing and accessory manufacturers must have their products ready well in time months before the consumers' wearing season. Without well-judged projections of designs, colours and fabrics by the forecasters, the producers would not be able to sell in large quantities of unsold to be disposed through discount sales, the importance of the forecaster in trend analysis becomes invaluable.

Fashion forecasting is process where we try to get consumers mood towards the next selling season to avoid loss and we can plan our marketing in advance. One of great fashion forecasting companies are f-trend.com, wgsn.com. They are global leader in accurate trend forecasting companies.

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