the media of Mass Communication are significant in shaping public perceptions of issues through the choice of information disseminated and interpretation of the information.
mass communication is a linear process depends on mechanical or electonical mass medium like tv, internet, radio... mass communication address a large and diverse audience, but interpersonal communication is a communication process between a few members or two members a sender and a receiver, in interpersonal comm there is a role-taking and a feedback, but in mass comm there is a lack of immediate feedback and inability to engage in effective role-taking
Yes, there is feedback in mass communication, though it differs from interpersonal communication. While traditional mass communication often involves a one-way transmission of information from a sender to a large audience, modern technologies, especially social media, facilitate two-way communication. Audiences can now provide immediate feedback through comments, shares, and likes, influencing content creation and dissemination. This interactive dynamic allows for a more engaged relationship between communicators and their audiences.
disadvantages of feedback in communication
The types of feedback in the communication process are: Delayed feedback and immediate feedback It must be kept in the mind that feedback is the response to output
Feedback in mass communication is often not immediate due to the one-to-many nature of the medium, where a single message is broadcast to a large audience simultaneously. This creates a time lag in responses, as audiences may take time to process the information before reacting. Additionally, the channels used for mass communication, such as television or newspapers, typically do not facilitate real-time interaction, unlike social media or direct communication methods. As a result, feedback is often collected later through surveys, ratings, or audience metrics.
Decreased engagement, diminished impact, and potential confusion among audience members. Timing is crucial in receiving and acting upon feedback to ensure a positive outcome or effective communication.
Maletzke's model of communication is a linear model that includes the sender, message, channel, receiver, and feedback. It emphasizes the importance of feedback in the communication process to ensure that the message is understood as intended by the sender. The model highlights the dynamic nature of communication in which feedback loops allow for adjustments and clarification of the message.
Communication is incomplete without feedback . In case of communication cycle with feedback , the receiver does not only receive the message , he/she can also respond to the sender . The response given by the recipient to the sender is called feedback. The feedback may be oral or non-verbal . Feedback is the response from the receiver's side. If the receiver is not able to understand the message,then depending upon the Feedback,the sender can refine the message.
oral communication is to a greater extent incomplete without feedback.This however comes about in that for communication to be said is complete the receiver should react thus the reaction is feedback..The response may be words or action but all the same thats feedback so oral communication walks hand in hand with feedback.
It feedback the promote effective to communication on the WikiAnswers is really not help full. wiki answer is really not good
The adjuncts of mass communication refer to additional elements that support and enhance the primary processes of communication. These include tools and technologies such as social media, broadcast platforms, and print media, as well as factors like audience engagement, feedback mechanisms, and cultural context. They play a crucial role in shaping how messages are created, disseminated, and received, influencing the effectiveness of communication efforts. Overall, adjuncts contribute to a more comprehensive understanding of mass communication dynamics.
Interference results in unclear communication.