Integrated Brand Communications refers to a method used by most new age communications agencies and successful businesses to promote their business name and product. It combines the use of communicative ideas such as Public Relations, Advertising, Investor relations, Social Media, Interactive and Internal communications to manage a business most precious asset which is its Brand.
Integrated marketing is utilizing all communication channels for the purpose of conveying the same company message showcasing brand and products.
Integrated marketing communication simplifies the marketing process by replacing personal selling with extensive use of advertising to create a positive brand image.
role of sales promotion in integrated marketing communication
What is marketing communication with example
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IMC is the abbreviated term for Integrated Marketing Communication. IMC is the practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools. In short IMC promotes the company's brand in all it's marketing efforts and communications.
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Communication initially. Later integrated into tribal festivals with dancing and singing.
1. Senior Management Participation 2. Integrated Organizational Structure 3. Strategic Marketing Approach 4. Human Resources Partnership 5. Focus on Employee Engagement 6. Internal Brand Communication
Problems that are likely to confront management in introducing for the first time a system of integrated marketing communication planning in a non-marketing oriented organisation
integrated marketing communication
M Ingels has written: 'Integrated CMOS circuits for optical communication' -- subject(s): Complementary Metal oxide semiconductors, Integrated circuits, Metal oxide semiconductors, Complementary, Optical detectors