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What is integrated brand communication?

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Answered 2013-10-07 18:48:34

Integrated Brand Communications refers to a method used by most new age communications agencies and successful businesses to promote their business name and product. It combines the use of communicative ideas such as Public Relations, Advertising, Investor relations, Social Media, Interactive and Internal communications to manage a business most precious asset which is its Brand.

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Consider brand equity as how much the company has a vested interest in their brand. If that brand is well known and trusted, then it has high brand equity. If the company maintains their brand promise and identity throughout all points of communication, they build equity in their brand...and become better known and trusted than their lesser-known competitors.

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