Nothing really.
role of sales promotion in integrated marketing communication
communication objectives awareness attitude satisfaction trail purchase or repurchases marketing objectives are product price place and promotion and different channels
Product, place, price and promotion is what communication marketing is all about. The four mentioned items are the key promotion part of marketing communications. These messages will then target advertising, brands and public relations.
Marketing is used to merge a promotion into an advertisement. The promotion is the sale, rebate, free offer, etc. being advertised. Marketing is the deployment and creation of the advertisement with the promotion being offered in it. Shailendra
The 4 C's are: Customer Value (Not product) Cost (Not price) Convenience (Not place) Communication (Not promotion)
role of sales promotion in integrated marketing communication
communication objectives awareness attitude satisfaction trail purchase or repurchases marketing objectives are product price place and promotion and different channels
Product, place, price and promotion is what communication marketing is all about. The four mentioned items are the key promotion part of marketing communications. These messages will then target advertising, brands and public relations.
Marketing and promotions are related, but they aren’t the same thing. Marketing is the bigger picture. It’s the overall strategy a business uses to understand its audience, build awareness, create value, and grow over time. This includes things like market research, product positioning, pricing, branding, and communication across different channels. Good marketing starts long before a sale—and continues after it—to build long-term trust. Promotions, on the other hand, are just one part of marketing. Promotions are short-term activities designed to push attention or drive quick action. This could be a discount offer, a limited-time campaign, or a special feature announcement. Promotions are often used to create urgency, boost visibility, or support a new product launch. To put it simply: Marketing is the plan. Promotions are the push. For example, a business listed on a B2B platform like Pepagora might build its marketing through clear listings, strong category presence, and trust signals like certifications. But when they want to introduce a new product or reach more buyers fast, they might run a short promotion or feature to increase visibility. Both matter—but without a solid marketing foundation, promotions can get ignored. And without occasional promotions, even great marketing can go unnoticed.
Marketing is used to merge a promotion into an advertisement. The promotion is the sale, rebate, free offer, etc. being advertised. Marketing is the deployment and creation of the advertisement with the promotion being offered in it. Shailendra
Shay Sayre has written: 'Campaign Planner For Promotion and Integrated Marketing Communications' 'Ad Campaign Planner'
The 4 C's are: Customer Value (Not product) Cost (Not price) Convenience (Not place) Communication (Not promotion)
Imc differs from traditional MC in terms of channels, strategies,and maket coverage.
Marketing is everythig you do to create demand and sales, one of which is sales promotion.
Sales promotion is publicity sort after and awareness of the products you have for sale, advertising and such. Direct Marketing is defining your customer base, and targetting them direct on a one to one basis.
IMC is a part of our subject in sales promotion and i have no idea about this. Well i guess it is about marketing communication. that's it t.y.
Shopping involves the actual buying of goods and services. Marketing involves the actual promotion and advertising of goods and services.