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Product placement is when you put a brand name someplace that people will subconsciously notice while doing something else. This usually occurs in tv shows and movies. For example, if a character in the movie is sitting there drinking a Mountain Dew, and label clearly says Mountain Dew, this is product placement. It's essentially an advertisement technique to get people to subconsciously want the product.

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Q: What is is product place ment?
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