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What is source controller?
A product information source that originates with marketers promoting the product.
What are marketers primary objective for coupons?
Trial of the product
Which of the following do marketers use to give consumers a special reason for them to purchase a product or servic?
Which of the following do marketers use to give consumers a special reason for them to purchase a product or servic
Explain why elasticity of demand is such an important concept to marketers who sell a commodity product?
Elasticity of demand is important to marketers because it helps them know the optimal price for the product. When a product is priced too high, the consumers may opt for a competitor's product.
What is Marketing-controlled information source?
A product information source that originates with marketers promoting the product.
What is a product position and how do marketers know what it is?
product position is generally the position of product relative to the position of competitior product. marketers know about it by analysing different terms like market share of that product, customer satifaction and customer value provided by that product etc. we can also increase the position of product with respect to competitors product by using product positioning techniques.
What is a product position and how do marketers know what is it?
product position is generally the position of product relative to the position of competitior product. marketers know about it by analysing different terms like market share of that product, customer satifaction and customer value provided by that product etc. we can also increase the position of product with respect to competitors product by using product positioning techniques.
What number should not be used by marketers in Japan for product packaging?
7 and 11
What does a product's position on the goods and services continuum enable a marketer to do?
A product's position on the continuum, in turn, enables marketers to spot opportunities.
Why marketers go beyond selling a product or service to create a brand experiences?
The main reason marketers go beyond selling a product and/or service to create a brand experience is to gain repeat customers. If the customer is familiar and happy with the brand, they are very likely to purchase the product or service in the future.
What are the characteristics of products and how do marketers classify products?
Characteristics of a product are products are tangible,products can see,
What is the difference between a Selling Philosophy and a Marketing Philosophy?
Sellers try to match the product to the individual. Marketers try to force a product on an individual.
