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Marketing automation is used by marketing agencies and larger businesses to send out offers for their service or product. Rather then have some do repetitive ask that takes lots of time, the marketing automation software allows for this to be done automatically.

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Wiki User

11y ago
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qbotica36

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2y ago

Marketing automation is a type of software that automates repetitive marketing operations. Marketing teams may automate repetitive processes like email marketing, social media posting, and even ad campaigns, not only for efficiency's sake, but also to give their clients a more personalised experience. Marketing automation is the execution, management, and automation of marketing operations and processes using software and web-based services.

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Stachi Boakye

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2y ago

It’s easy to feel out of your element when you first come across the concept of marketing automation.

There are thousands of marketing automation platforms available in the market – all of which have different dashboards, specialize in various marketing channels, and use their terminology.

For those who are just entering the scene, all of it can be intimidating, to say the least.

Marketing automation isn’t some far-out space technology that’s reserved only for large companies with even larger budgets.

What is marketing automation?

Marketing automation is software that helps you automate recurring (and often mundane) marketing and customer engagement activities.

Here are some examples of processes marketing automation could help you with:

Automatically welcoming new contacts with a series of onboarding emails

Automatically nurturing and qualifying your marketing leads

Automatically reengaging contacts who stop opening your messages

Automatically following up with people who attended your live webinar

Automatically following up with people who visited your store but didn’t complete their order

As you can see from the above examples, marketing automation tools can benefit your business in many ways, regardless of whether you’re a B2B, e-commerce, or non-profit. They do the heavy lifting for sales and marketing teams in companies of all sizes and shapes. They get you the lead generation and you do not need to stress out.

The Best Digital Marketing Automation Tool you can get on the market is Get Response. It comes with a whole lot of benefits ranging from landing pages, sending bulk E-mails, and many more to make digital marketing easy. Click here: sh-link.me/SpCjJ to get a free offer or one at a discounted price

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Q: What is marketing automation software used for?
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