If you have something to market, you have to have some way to let your potential customers know about it, otherwise they won't buy it. The particular way in which you do that could be called your marketing communication strategy.
There is absolutely no relationship between marketing and marketing communication, however the relationship between marketing and marketing communication is far stronger than the relationship between marketing and marketing intelligence!!!!
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The scope and nature of a marketing strategy refers to the approach a marketing team uses. The nature refers to the way in which marketing is accomplished and the scope refers to the size and strategy used.
The main difference between marketing policy and marketing strategy is that a marketing policy is a set of rules for decision making, while a marketing strategy is a plan to achieve organizational goals
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The goal of a marketing strategy is to provide increases sales for a business.
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