What is marketing personnel?
One observes that the role of marketing in modern organization is that of integrating the needs and wants of the customers to the other organizational functions like production, R&D, finance, personnel, etc. One look at the companies today would be sufficient to conclude that neither marketing nor any other function alone holds the key to success. All functions are equally important. However it is marketing, which performs the role of integration.
Ford Harding has written: 'Creating Rainmakers' -- subject(s): Marketing, Professions, Professional employees, Personnel management, Training of, OverDrive, Business, Nonfiction 'Venta Cruzada - Manual de Cross-Selling' 'Rain making' -- subject(s): Marketing, Professions, OverDrive, Business, Nonfiction
---- * Social Concept * Meta Marketing Concept * De marketing Concept * Macro marketing concept * Re marketing Concept * Over marketing * Synchro-marketing * Counter marketing * mega marketing * green marketing * Event marketing * Speed marketing * one to one marketing * Word of mouth marketing * Business to business marketing
Enlightened marketing is a marketing philosphy holding that a company's marketing should support the best longrun performance of the marketing system.It has 5 principles that include consumer oriented marketing , innovative marketing , value marketing , sense of mission marketing and societal marketing