answersLogoWhite

0

What is marketing research?

User Avatar

Wiki User

โˆ™ 2013-05-20 12:31:59

Best Answer

is the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions.

User Avatar

Wiki User

โˆ™ 2013-05-20 12:31:59
This answer is:
User Avatar
Study guides

A case study of a consumer related to consumer awareness

Advantages of mass media

Who did the statement the statement taxation without representation come from

Photographic and digital media has been used to both create and also deconstruct visual stereotypes how

โžก๏ธ
See all cards
3.8
โ˜†โ˜…โ˜†โ˜…โ˜†โ˜…โ˜†โ˜…โ˜†โ˜…
10 Reviews

Add your answer:

Earn +20 pts
Q: What is marketing research?
Write your answer...
Submit
Still have questions?
magnify glass
imp
Related questions

Differences between marketing research and market research?

Marketing Research is broad whilst Market Research is narrow. Marketing Research is universal set whilst Market Research is the subset of the marketing research.


Limitation of marketing research?

limitation of marketing research


What is the role of marketing research?

what is the role of marketing research in organisations


What has the author Alan M Wilson written?

Alan M. Wilson has written: 'Marketing research' -- subject(s): Marketing research 'Marketing research' -- subject(s): Marketing research


When was CNW Marketing Research created?

CNW Marketing Research was created in 1984.


How marketing research is part of marketing strategy?

Marketing research is necessary to effectively continue and justify the deployment of a marketing plan into a specific geographic or demographic market. You need research to predict outcomes of marketing efforts.


Need of secondary research in international marketing?

need of secondary research in international marketing.


What is The relationship between marketing research and advertising research?

Advertising research focuses on research regarding just advertisting while marketing research is research regarding any of the "4 P's" of marketing: product, price, place, promotion (advertising).


What is the field of marketing research?

Marketing research is the set of processes that links the consumers, customers, and end users to the marketer through information. Marketing research can be divided in two parts: 1. Consumer marketing research 2. Business to business marketing research. Consumer marketing research concentrates on understanding the preferences, attitude, and behavior of consumers in a market based economy, and it aims to understand the effects and comparative success of marketing campaigns.


What has the author Keith Kohn Cox written?

Keith Kohn Cox has written: 'The marketing research process' -- subject(s): Decision making, Marketing research 'Readings in the marketing research process' -- subject(s): Decision making, Marketing research


What is the marketing research term for the specific measurable goals the decision-maker seeks to achieve in conducting the marketing research?

research objectives


What is the marketing research term for the specific measurable goals the decision maker seeks to achieve in conducting the marketing research?

research objectives

People also asked