Marketing Research is broad whilst Market Research is narrow. Marketing Research is universal set whilst Market Research is the subset of the marketing research.
limitation of marketing research
what is the role of marketing research in organisations
Alan M. Wilson has written: 'Marketing research' -- subject(s): Marketing research 'Marketing research' -- subject(s): Marketing research
CNW Marketing Research was created in 1984.
Marketing research is necessary to effectively continue and justify the deployment of a marketing plan into a specific geographic or demographic market. You need research to predict outcomes of marketing efforts.
need of secondary research in international marketing.
Advertising research focuses on research regarding just advertisting while marketing research is research regarding any of the "4 P's" of marketing: product, price, place, promotion (advertising).
Marketing research is the set of processes that links the consumers, customers, and end users to the marketer through information. Marketing research can be divided in two parts: 1. Consumer marketing research 2. Business to business marketing research. Consumer marketing research concentrates on understanding the preferences, attitude, and behavior of consumers in a market based economy, and it aims to understand the effects and comparative success of marketing campaigns.
Keith Kohn Cox has written: 'The marketing research process' -- subject(s): Decision making, Marketing research 'Readings in the marketing research process' -- subject(s): Decision making, Marketing research