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Differentiated market strategy also referred to as the differentiated targeting strategy, is when an organization directs its marketing efforts at two or more segments by developing a marketing mix for each. An example is a hair salon targeting one segment originally; women, and then extending out to other target segments such as men and children.
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Differentiate between marketing policy and marketing strategy?
The main difference between marketing policy and marketing strategy is that a marketing policy is a set of rules for decision making, while a marketing strategy is a plan to achieve organizational goals
Emami fair and handsome marketing mix strategy?
handsome marketing mix strategy?
Marketing mix strategy for hul?
Marketing Mix Strategy of HUL (4Ps) Product Strategy HUL offers wide product range across daily-use categories: Food: Maggi, Kissan, Knorr, Bru, Lipton Personal Care: Lux, Lifebuoy, Dove, Sunsilk, Clinic Plus, Pond’s Home Care: Surf Excel, Rin, Vim, Comfort Ayurvedic/Natural: Ayush, Indulekha Focus: Quality + innovation + mass + premium both Price Strategy Penetration pricing → For mass products (Lux, Rin, Lifebuoy) Premium pricing → For premium brands (Dove, Tresemme, Indulekha) Small sachet pricing → ₹1–₹10 packs for rural & low-income buyers Focus: Affordable + premium both 3Place (Distribution) Strategy Strong distribution network: 8+ million retail outlets Urban + Rural reach Modern trade + E-commerce: Amazon, Flipkart, Blinkit, Zepto, BigBasket Project Shakti: Rural women entrepreneurs as distributors Focus: Maximum availability everywhere 4Promotion Strategy TV + Digital + Print + Outdoor ads Celebrity endorsements High emotional storytelling ads (Surf Excel, Lifebuoy, Dove) Heavy digital + influencer marketing Focus: Emotion + trust + brand recall Summary (In One Line) HUL’s marketing mix strategy = Strong brands + affordable pricing + massive distribution + emotional advertising
What does a marketing strategy provide for a business?
The goal of a marketing strategy is to provide increases sales for a business.
What factors in marketing environment might affect your marketing strategy if you were a fast food business?
consumer behaviors influences marketing strategy
What is BP marketing strategy?
What is a discretion of the BP marketing
What Marketing strategy is followed by Parle-G?
what type of questionnaire we can use for marketing strategy of parle g
Assume you are as a manager of Toyota company what marketing strategy do you select?
the marketing strategy that helps sell cars.
What Marketing strategy is followed by Parle G?
what type of questionnaire we can use for marketing strategy of parle g
Relation between corporate and marketing strategy?
Marketing and corporate strategy will be the same if the company is customer-orientated.
Is Facebook a functional level strategy company?
What is the functional strategy of the facebook ( Marketing or financial strategy ) i don't know if the functional strategy mean the marketing or financial any helps plz
Factors affecting marketing strategy?
What effects marketing stratges
