E: Mass Marketing
project marketing
no
Philip Kotler, (1989) "From mass marketing to mass customization", Strategy & Leadership, Vol. 17 Iss: 5, pp.10 - 47
The main disadvantage of mass marketing is that the marketing campaign doesn't target a specific demographic, which can result in a waste of resources. The benefit is the number of people who are exposed to the product or service.
E: Mass Marketing
project marketing
Open ONLY on Holidays
Mass marketing is the practice of marketing without regard to other markets exposed to the marketing. Instead of marketing to one particular segment the company advertises to the market as a whole. Mass marketing is effective for branding campaigns and have an ability to reach more people although costs can be prohibitive.
Through Marketing and mass marketing
In the mass-marketing approach, businesses look at the total market as though all of its parts were the same and market accordingly
In addition, the Internet provides a new medium for mass-marketing initiatives, and newly opened international markets offer a possible arena for mass-marketing opportunities.
One of the most popular companies which specializes in mass marketing services is Mass Marketing Services, Inc. in San Francisco, California. You can contact them through their website www.massmarketing.com.
no
Philip Kotler, (1989) "From mass marketing to mass customization", Strategy & Leadership, Vol. 17 Iss: 5, pp.10 - 47
The main disadvantage of mass marketing is that the marketing campaign doesn't target a specific demographic, which can result in a waste of resources. The benefit is the number of people who are exposed to the product or service.
yes