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Meal appeal probably means presenting food in such a way as to appear appetising and attractive, so that people want to eat it.
So, a rich brown casserole or steak with, say, bright green beans or peas, orange carrots, and fluffy white mashed potatoes on the side, will have far more meal appeal than greyish, overcooked meat or sauce with soggy, badly-cooked vegetables.
Most foods can be changed in appearance to look more appetizing. If your casserole tastes good but the colour could be better, you could sprinkle it with freshly-chopped parsley, or top it with grated cheese and put it under the grill (broiler) until the cheese bubbles.
A couple of plain scoops of ice-cream can look great with a sauce, a few pieces of fresh, bright fruit, and maybe some chopped nuts or shredded coconut on top.
It only takes a moment to change a meal from boring to, hey, I didn't realize I was so hungry! Look at the colours and textures, and think what you can do to make them look better. Even a slice of grilled (broiled) cheese, or some beans, on toast can look great with a sprinkle of parsley or paprika, or both.
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