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What is meant by perceived costs?

Updated: 9/20/2023
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Q: What is meant by perceived costs?
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What is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives?

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What is perceived value?

The customer's evalution of the difference between all the benefits and all the costs of a market offering relative to those of competing offers.


What is Customer perceived value?

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