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The consumer perceived value or simply as value in marketing is the difference between the costs of one product when compared to others and evaluation of the benefits of perspective customer. This value needs to be taken into account when setting prices.

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Why is the brand name important for business?

It makes a product more memorable, and adds perceived value by endowing it with a character and personality with which the consumer enjoys a growing relationship.


What factors influence a consumer's willingness to buy a product?

Several factors can influence a consumer's willingness to buy a product, including price, quality, brand reputation, personal preferences, marketing tactics, peer recommendations, and overall perceived value.


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What is 'value and satisfaction' in marketing?

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How is the value of a good or service determined?

The value of a good or service is primarily determined by the interplay of supply and demand in the market. When demand exceeds supply, prices tend to rise, reflecting higher value. Conversely, if supply surpasses demand, prices may fall, indicating lower value. Additionally, factors such as production costs, consumer preferences, and competition also influence the perceived value of goods and services.


How is the value of good or service determined?

The value of a good or service is primarily determined by the interplay of supply and demand in the market. When demand for a product exceeds its supply, prices tend to rise, indicating higher value. Conversely, if supply outstrips demand, prices may fall, reflecting lower value. Additionally, factors such as consumer preferences, production costs, and market competition also influence perceived value.


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Value can be broadly divided as perceived and the realized value. The perceived value is the one that determines the effect of the realized ones. The maximization of the value of firm relates to the concept that how the business of the firm is being perceived as in the business world. Creating a value through ones core competence and making your customer the king of your business helps in building the value of the firm. The firms value acts as the deciding ones for making the clients follow your business. In recent business scenario the profit motif has shifted to the value motif.


What is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives?

Customer perceived value


What creates economic value?

Economic value is created through the production and exchange of goods and services that meet consumer needs and desires. Factors such as innovation, efficiency, and resource allocation play crucial roles in enhancing productivity and creating value. Additionally, the interaction between supply and demand determines pricing and perceived value in the marketplace. Ultimately, value is derived from the benefits that products and services provide to individuals and society as a whole.


4 Identify and explain three reasons why customers would pay more for exclusivity?

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