Are you talking about Press Release or Page Rank? If Press Release, it is link building method that helps to build a good reputation and credibility, Also, it helps to rank up your website in SEO. If Page Rank, that was remove long time by Google to prevent the obsession of the SEO specialist to PR Juice. When Page Rank change into Authority Score. Authority Score based from quality backlinks, domains and traffic data.
Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic.
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With Organic SEO Techniques you can rank higher on the google search engine. Make sure your site have relevant content and user friendly website
SEO has many functions but the most powerful function in ON-PAGE SEO because it will provide you the best ROI with its low cost and long-term benefits. If you want to enhance your presence in online platforms you should do On- Page Optimization because it will provide you with many benefits.
Benefits of Off-Page SEO Increases Ranking: It helps your website rank higher on the SERPs hence resulting in earning good traffic. Wonderful exposure: Higher the ranking, more will be the traffic because of the numbers of links, social media mentions and so on. Increase in PageRank:
You can get high rank by increasing you website traffic and SEO.
There are many companies that offer SEO analysis tools. Some companies include Power Mapper, W3 Optimizer, Woo Rank, Page Traffic, and Reaction Engine.
In relation to SEO projects, it is relatively unimportant but can give an indication of how much work needs to be done in gaining inbound links.
The higher the Page Rank is, the more better it is, so the site with the highest Page Rank has the best Page Rank.
SEO algorithm partially uses keywords to determine page rankings. The best way to rank for specific keywords is by doing SEO. SEO essentially is a way to tell Google that a website or web page is about a particular topic.
On-Page SEO:- is basically a practice of optimizing individual web pages to rank higher on the search engine result pages. This signifies that you have to optimize both content and the corresponding HTML source code and the best part about this is it generates effective traffic on your website with the most useful on-page SEO steps. Off-page SEO:- Anything and everything that happens outside your website that is purposely done to raise the ranking of your webpage on various search engines and increase its reach is considered as Off-Page SEO. Now read it below in detail. Off-page SEO deals with the actions that are made outside your website to improve ranking on the SERPs(Search Engine Result Pages). It has everything to do with link building, social presence and many others that do not really have to be present on the page.