The customer's evalution of the difference between all the benefits and all the costs of a market offering relative to those of competing offers.
An approximate value in terms of Money that is guesstimated.
The consumer perceived value or simply as value in marketing is the difference between the costs of one product when compared to others and evaluation of the benefits of perspective customer. This value needs to be taken into account when setting prices.
The buyer chooses between different offerings on the basis of which is perceived to deliver the most value. Value reflects the perceived tangible and intangible benefits and costs to customers. Satisfaction reflects a person's comparative judgment resulting from a product's perceived performance (or outcome) in relation to his or her expectations.
Value can be broadly divided as perceived and the realized value. The perceived value is the one that determines the effect of the realized ones. The maximization of the value of firm relates to the concept that how the business of the firm is being perceived as in the business world. Creating a value through ones core competence and making your customer the king of your business helps in building the value of the firm. The firms value acts as the deciding ones for making the clients follow your business. In recent business scenario the profit motif has shifted to the value motif.
Customer perceived value
It is some kind of effort, project or aspiration that ultimately turns out to have no value, or at least is perceived as having no value. The more heroic the effort, the stronger is the tension caused by the perceived outcome.
Value is the perceived worth, usefulness, or importance of a product or service to the customer
Brand equity is the main value and brand positioning is the how you want that value/quality to be perceived.
Demand, perceived value, overall reputation
If the company is trying to maximize its perceived value, it would report a too small value for its liabilities. This is because lower liabilities would indicate lower financial risk and could make the company more attractive to investors. By understating liabilities, the company may appear to have a stronger financial position, potentially leading to a higher perceived value.
The value of stock represents a fair value of an underlying company as perceived by market participants, mostly driven by expectations of future earnings growth.
The value is all what is perceived by the buyer. If you offer a 100.00 price and the buyer agrees, then the value is 100.00.