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∙ 9y agoProduct adaptation is a kind of marketing strategy wherein a company develop new products. The new product is based on modification of existing items.
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What is product standardisation and product adaptation?
Product standardization refers to is the process companies go through to limit differences in products. Product adaptation is the process by which companies adjust their products to meet customer's needs.
What is product or promotion adaptation in marketing?
A promotion adaptation strategy involves changing the advertising message to reflect the values, familiar images, and cultural differences in a foreign market.
What does the straight extension adaptation strategy of international marketing entail?
the same product is marketed to all countries (a "world" product), except for labeling and language used in the product manuals. The assumption behind this strategy is that consumer needs are essentially the same
What are the various factors to be considered while development of new product for international markets?
Various factors to consider when developing new products for international markets are determine whether there is a market for your product, consider a partnership to help with costs, and product adaptation.
How does sensory adaptation affect advertising effectiveness how can marketer overcome sensory adaptation?
sensory adaptation is a phenomenon that occurs when consumers get exposed to one ad for a long period that ad no longer provide sensory input to be noted, therefore, it causes a head-ace to marketers in developing new ads and campaigns, because if they don't then consumers will get too adapted to the current ads and campaigns that they will no longer see them. some of the ways marketers apply to overcome sensory adaptation and increase sensory inputs are: (1) experiential marketing, that is, providing consumers the chance to try the product. (2) sophisticated inserts and pop-ups, for instance, a small sample of a perfume of shampoo inside a magazine. (3) ambush advertising, that is, placing ads in places where consumers can not avoid them.
What is product adaptation and product standardization?
Product adaptation is where a Firm adapts a product to a geographic location to fit one geodemographics.
What is product standardisation and product adaptation?
Product standardization refers to is the process companies go through to limit differences in products. Product adaptation is the process by which companies adjust their products to meet customer's needs.
Distinguish between obligatory and discretionary adaptation of a product?
obligatory adaptation occurs when a marketer if force to make minimal changes or make modification to it product design before it can gain entry to local country where as discretionary adaptation also referred to as voluntary adaptation is changes that is made by the marketer by choice to satisfy new market. DAP
What is product extension communication adaptation?
It is extending the product line and length and designing the promotional strategy like wise.
What is secondary adaptation?
A secondary adaptation is a trait that originated as a by-product (i.e., served no function of it's own, but accompanied an adaptation), but was shaped over time by natural selection to serve it's own unique function.
What is product or promotion adaptation in marketing?
A promotion adaptation strategy involves changing the advertising message to reflect the values, familiar images, and cultural differences in a foreign market.
Describe the advantages and disadvantages of product adaptation in exporting?
Advantages of product adaptation in exporting include the ability to cater to local market preferences and demand, enhancing the chances of success in a new market. It also allows for customization to meet specific regulatory or cultural requirements of the target market. However, the main disadvantage is the potential cost associated with product adaptation, such as research and development expenses or production changes. Additionally, it may require a significant amount of time and effort to adapt the product, which can delay market entry.
Balancing standardization and adaptation for product performance in international markets?
yes it should be balanced to adjust the environment
What is dual adaptation?
Dual adaptation is a marketing strategy designed by Philip Kotler. It is for companies which introduce their products in a new country. It means that you adapt the product to the local market, but also adapt for the commercial message.
What does the straight extension adaptation strategy of international marketing entail?
the same product is marketed to all countries (a "world" product), except for labeling and language used in the product manuals. The assumption behind this strategy is that consumer needs are essentially the same
What are the various factors to be considered while development of new product for international markets?
Various factors to consider when developing new products for international markets are determine whether there is a market for your product, consider a partnership to help with costs, and product adaptation.
What is an example of sensory adaptation?
Dark Adaptation Light Adaptation Hearing Adaptation Touch Adaptation Smell Adaptation
