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Product oriented marketing is a business approach that focuses on the firm's product in trying to garner more market share for a firm. Other approaches include sales and market orientation.
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External factors that affect a market-oriented business indirectly?
Product oriented marketing will primarily be focused on the product itself. The marketing will work to convey the product's functionality and appearance. The market oriented approach will focus more on the appeal or social status the product provides.
What is the difference between mono product economy and import oriented economy?
Describe Nigeria's economy as Mono-product and import oriented economy
Name function of marketing?
Marketing is about optimising the forseen benefits of a product or service in order to be able to convince consumers to buy that product or service from the choice they have available.
What is one way a country can obtain absolute advantage in marketing a product?
enter into an orderly marketing agreement
What are the different market situations?
1. Negative demand =conversational marketing 2. No demand= stimulation marketing 3. Latent demand= development oriented marketing 4. Irregular demand= synchro marketing 5. Falling demand = re marketing 6. Full demand = maintenance marketing 7. Overfull demand =overfull demand unwholesome demand = counter marketing
Identify the main characteristics of a marketing oriented and product oriented organisations?
Marketing oriented business centers its activities on satisfying the needs or wants of its customers. Product oriented has its primary focus on the development of its product.
What are the advantages of product oriented marketing?
Product oriented marketing as suggested concerns itself more on the product rather than on the customer. Its advantages are usually the quality and value of their products.
External factors that affect a market-oriented business indirectly?
Product oriented marketing will primarily be focused on the product itself. The marketing will work to convey the product's functionality and appearance. The market oriented approach will focus more on the appeal or social status the product provides.
What is the difference between sales and marketing with example?
Sales is a narrow concept. It is Money oriented , whereas Marketing is a broad concept. It is a Money and Customer satisfaction oriented....When customer is satisfied with product only then he'll purchase that product..
How can a firm avoid marketing myopia?
by providing more customer-oriented service rather than product-oriented service.
How does a service oriented company do marketing?
A company whose primary function is to perform labor tasks for customers; as opposed to a PRODUCT-ORIENTED BUSINESS.
What is a non marketing oriented orgsnization?
A non-marketing oriented organization is one that does not rely on marketing for its prosperity. It does not spend any money on marketing campaigns.
What is the difference between market orientated routes and product orientated routes in Ansoff's?
A marketing oriented route focuses on packaging while a product oriented approach focuses on the stages needed to make a product sell. Both approaches relate to each other, but have different onsets.
What are the advantages of production orientation?
Product oriented marketing as suggested concerns itself more on the product rather than on the customer. Its advantages are usually the quality and value of their products.
What is the difference between market orientated routes and product orientated routes in Ansoff's matrix?
A marketing oriented route focuses on packaging while a product oriented approach focuses on the stages needed to make a product sell. Both approaches relate to each other, but have different onsets.
What are the main characteristics of a marketing oriented company?
marketing and sales
Explain how marketing oriented organization operates differently from production oriented?
Market-Orientation consist of the following. Customer orientation, Competitor orientation, inter-functional coordination and long term profits (Naver and Slater, 2000). Product oriented org. is focused on producing a superior product regardless of what the customers want.
