0
In marketing and business strategy, proximity mapping is a technique used by IBM, McKinsey and other corporations to illustrate the relative closeness of market segments or characteristics in a two-dimensional space -- typically a sheet of paper or a presentation slide. (See Wikipedia.)
Wiki User
∙ 16y ago
Add your answer:
Earn +20 pts
What are the limitations of market mapping?
kma
What is the marketing definition of a product map?
The marketing definition of a product map is the strategy that will be employed so as to push a product into the market. This is also defined as perceptual mapping.
How does urbanization create opportunities for marketers?
The process where people move from rural areas to cities is called urbanization. Urbanization creates opportunities for marketers through having potential customers in a close proximity. Reducing costs of transport and costs of advertising.
Top 20 advertising agencies in the Philippines with their persiment?
As of 2012. The Top Advertising Company in the Philippines are:Ogilvyone Worldwide ManilaBBDO Guerrero Ortega / Proximity PhilippinesTBWA\Santiago Mangada PunoJWT ManilaDM9 JaymeSyfuAce Saatchi & SaatchiLeo Burnett ManilaCampaigns & GreyDDB PhilippinesOneState Interactive Co.
What is service profiling?
Service Profiling or Mapping, is when an area is researched to see what services are provident to the community living within the area. An example of this would be if a county council wanted to know if the residents within the council were being provided with sufficient childcare, they would carry out a service profile on child care, collecting information regarding all child care services available to residents, the cost, the areas, capacity, age groups and so forth. The information would then be complied into a report indicating the gaps or overlaps in the child care services being provided. Hand in hand with this a needs assessment would need to be carried out, which is another piece of research which contains the information regarding the residents need for child care in detail. Together with the service profile the needs assessment would help inform the county council whether more or less child care was required, or whether some changes in the child care provided were needed.
What are types of mapping?
bump mapping data mapping texture mapping displacement mapping relief mapping parallax mapping
What are map types?
bump mapping data mapping texture mapping displacement mapping relief mapping parallax mapping
What is direct mapping and mapping function?
it means mapping directly
What genetic mapping is?
genetic mapping is the mapping of genes to locations within a genome.
What is inventory mapping in GIS?
Probably refers to "Species Inventory Mapping", or mapping that shows the distribution of various species. Or to land use or land cover mapping.
When was Mapping the Atari created?
Mapping the Atari was created in 1983.
What is the difference between mapping and cartography?
Cartography is a more formal term for mapping and would imply a serious, scientific approach to mapping.
What is mapping math terms?
A mapping is a relationship between two sets.
What's an algorithm for texture mapping?
What's an algorithm for texture mapping?
What is mapping in terms of computer architecture?
mapping is the procees of comparing the two
What is the difference between conventional mapping and digital mapping?
Digital mapping is much more accuate because of satelite technology and themeral imaging.
Advantages of proximity sensors?
Advantage of proximity sensor?
