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In Regiocentric orientaiton, operations are managed regionally. Communications and coordination within a region are high but less so between regions.

It is a approach for staffing of foreign operations on a regional basis. If the firm is an MNC than it would recuit local people under this orientation.

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12y ago
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1w ago

Regiocentric orientation refers to a company's approach to international business where it views different regions or areas of the world as distinct markets with unique characteristics. Companies adopting a regiocentric approach still prioritize local responsiveness but tend to group regions together based on similarities to facilitate decision-making and resource allocation.

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Q: What is regiocentric orientation?
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