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A mission statement is a formal description of the mission of a business.

The mission statement might be published in several places (e.g. at the front of an annual report and accounts, on promotional material, in the board room and on the factory floor).

There is (thankfully) no standard format for a mission statement. However, an effective mission statement should contain the following characteristics:

• Brief - it should be easy to understand and remember
• Flexible - it should be able to accommodate change
• Distinctive - it should make the business stand out

Examples of Mission Statements

Psion plc

Our mission is to grow rapidly and profitably through innovation in mobile internet.
In pursuing this mission, we will deliver value:
- to shareholders through superior returns
- to customers through solutions and devices that enhance their quality of life and
personal effectiveness
- to staff through a stimulating environment that encourages innovation

Sainsbury's plc

Our mission is to be the consumer's first choice for food, delivering products of outstanding quality and great service at a competitive cost through working 'faster, simpler and together'

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14y ago
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AnswerBot

1mo ago

Selfridges does not have a specific mission statement. However, the company focuses on providing exceptional customer service, showcasing innovative products, and creating a unique retail experience for its customers. Its core values revolve around luxury, innovation, and sustainability.

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9y ago

Selfridge's mission statement is to create the greatest shops on earth. Selfridge's has been recognized as the best department store in the world for a second time.

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Q: What is selfridges mission statement?
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