When a stock splits, one stock becomes two. People that own the stock can see the value of their stock for the company double.
There are no rumors, plans, etc on splitting google stock... Eventhough over the past few months the stock has been declining. A stock split could revive interest in google and bring the price back up, but splitting stock is not part of the google philosophy. This may change in '09 depending on who is sworn in in Jan...
Usually because the directors of the company feel that the current price per share will seem expensive to investors. Splitting the stock doesn't change the market capitalization of the company, but it can make a stock that felt expensive at $100 per share seem cheaper at $50 per share, for example. Not all companies do stock splits. Berkshire Hathaway is famous for not splitting its stock (for the longest time), as is the Washington Post.
Stock splits occur when trading in the stock has been curtailed by the stock being overpriced. There's no set dollar value where stocks have to split--Apple is a $400 stock but it still trades well, so they're not splitting it yet. OTOH, I've seen splits happen at $80.
by splitting
by abrupt splitting of its fruits
Splitting in math is braking apart the number
Splitting Adam was created in 1996.
No, he's not splitting from them!
No, and they won't be "splitting up" for a while(:
what are some animals that use splitting
Yes. There is no low that prohibits lane splitting.
No, the splitting of atoms is nuclear fission.