Technology can change the lifestyle and buying patterns of consumers. Recent developments in the field of microcomputers have dramatically expanded the potential customer base and created innumerable opportunities for businesses to engage in business via internet.
EFFECT;
Components that make up the marketing environment are the competitive environment, political/legal environment, economic environment, technological environment, and social/cultural environment.
The technological environment consists of those forces that affect the technology and which can create new products, new markets, and new marketing opportunities.
Competitive, political-legal, economic, technological and social-cultural
The external factors which affect a company's planning and performance, and are beyond its control: for example, socio-economic, legal and technological change.
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A company's marketing environment.
The macro environment in marketing refers to the major external and uncontrollable factors that affect the market environment.
consumer behaviors influences marketing strategy
By technological environment , we mean where cluster of IT,software/hardware companies is there,suggesting an environment of technological fervor,showing latest technological upgradation and its applications in practical field.
rural marketing environment
assignment on micro environment factors that affect marketing decision making