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Prism is a compagnie that englobe a lot of other big companies.. for example, prism owns pepsi, KFC, Pizza Hut, Taco Bell all around the world. I think it also have a lot of other companies... ------- I believe the question is asking for the Brand Identity as it relates to: 1. What the Brand Stands for, 2. The Core Identity, and 3. The Brand's Essence. Much of this can be subjective to the individual consumer. Or do some quality research/pick up a marketing book at your local library to learn more.

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Q: What is the Brand identity prism for Pepsi?
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