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What is the Role of brand ambassador in promoting fmcg products?
Wiki User
∙ 11y ago
The Brand Ambassador extends his/ her own personality to the product and inspires the consumers to buy the product. The characteristics and popularity of the brand ambassador can be useful for promoting the fmcg products and increasing their sales. since there is a fierce competition in this segment and many options are available for the customer while buying, having a successful Brand Ambassador helps fmcg companies to attract more customers and build consumer loyalty.
Wiki User
∙ 11y ago
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