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The company has to get on the offensive in order to avoid getting behind on the story and the political motives behind the situation. Mr. Carlson and his team need to capitalize on the company's history in the country including all steps that were taken to insure that nothing like these happens. The company has taken every step possible to be cultural sensitive by hiring personnel with cultural and religious backgrounds to offer every safety precaution necessary to be avoid this type of misstep. It is important to get their message out as to process that was taken relative to the design that lead to this honest mistake. They need to show both the company history and ownership of this public ally traded company along with their financial impact on the economy.

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Q: What is the best strategy and justification for footwear international case study?
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