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First you want to analyze the product and packaging itself to better understand the goals that can be achieved within a specific market. Are the flavors for a more mature drinker or would it appeal to a preteen audience? Is the packaging more appealing to the eyes to a child or adult? Major distributorship channels would be an important goal to achieve. Product placement would be my first goal in marketing a beverage. Creating effective grocery isle signs mixed with trail offer promotions would solidly build the brand and product enough to justify further expenses into other marketing efforts.

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Q: What is the best way to promote a new soft drink?
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