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What is the communication effect on social media marketing?

Updated: 1/10/2023
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βˆ™ 8y ago

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Web-based and interactive, social media is a type of media that allows people to quickly share information and ideas through an accessible platform. Although it is not a new phenomenon, social media marketing has seen a surge in popularity over the past several years as consumers have increased their time spent online. The communication effect of advertising is when one of your marketing campaigns reaches its target audience.

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Beauty Laila

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βˆ™ 2y ago
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βˆ™ 8y ago

Social media provide marketers interactive communication environments with opportunities to enhance existing relationships with consumers. Even though social media has been recognized as the most potentially powerful medium in business practice, there is lack of understanding in terms of why people use social media and how they perceive social media marketing messages. Social media marketing is practically a gold mine for smaller firms since they can be heard. When dealing with the larger companies, there is no competition in terms of how much money can be invested.

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