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Explain the difference between share of customer and customer equity
discuss the concept of customer value and its importance to markeking
Customer value is one of key aspects of marketing.
Selling Concept:Begin with what firm wants to produce.Given products, persuade customers to buy."Get rid of what you have."Marketing Concept:Begin with customer needsDevelop 4 Ps in light of customer needs"Have what you can get rid of"
The growing customer orientation gradually resulted in the development of the marketing concept which provides an orientation for conducting business, a way of thinking and a basic approach to business to business problem. A company operating under the market concept takes its main direction from the market place i.e. from the knowledge and understanding of its customer's needs, wants and desires. This becomes the main basis for organizing operations. Thus, the marketing concept has the three main features (1) a market or customer orientation (2) a subordination of departmental aspirations to company widegoals and (3) a unification of company's operation. The most important idea in contemporary marketing thought and practice is the marketing concept. Business organisations achieve their profit and other goals by satisfying consumers. To apply this concept an organization must meet three basic conditions.The Marketing Concept(Achieving goals by meeting customer's needs)Customer Orientation(All marketing activities are focused on providing satisfaction)Profit Through Customer Satisfaction (Profit aims will be met when the needs and wants of the market place are successfully servedIntegrated Marketing(All marketing activities are coordinated)
Explain the difference between share of customer and customer equity
discuss the concept of customer value and its importance to markeking
marketing is a concept that keeps growing. Every day people look for better ways of marketing. so marketing is a concept that will keep growing no matter what.
Today's emphasis on customer satisfaction can be traced to a managerial philosophy that has been described as the marketing concept.
Customer value is one of key aspects of marketing.
  Share of customer is the percentage of customers that buy a company's product of all customers purchasing in that product category
The concept of the book was to teach us to share
the truly answer is market share, customer acquisition and customer profitability
this site is good for students
Customer,Cost,Communication
Selling Concept:Begin with what firm wants to produce.Given products, persuade customers to buy."Get rid of what you have."Marketing Concept:Begin with customer needsDevelop 4 Ps in light of customer needs"Have what you can get rid of"
The growing customer orientation gradually resulted in the development of the marketing concept which provides an orientation for conducting business, a way of thinking and a basic approach to business to business problem. A company operating under the market concept takes its main direction from the market place i.e. from the knowledge and understanding of its customer's needs, wants and desires. This becomes the main basis for organizing operations. Thus, the marketing concept has the three main features (1) a market or customer orientation (2) a subordination of departmental aspirations to company widegoals and (3) a unification of company's operation. The most important idea in contemporary marketing thought and practice is the marketing concept. Business organisations achieve their profit and other goals by satisfying consumers. To apply this concept an organization must meet three basic conditions.The Marketing Concept(Achieving goals by meeting customer's needs)Customer Orientation(All marketing activities are focused on providing satisfaction)Profit Through Customer Satisfaction (Profit aims will be met when the needs and wants of the market place are successfully servedIntegrated Marketing(All marketing activities are coordinated)