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Innovators

trendsetters

early adopters

consumers

laggards

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13y ago
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1mo ago

In "So Yesterday" by Scott Westerfeld, the cool pyramid is a marketing technique used by sneaker company The It Corporation to create buzz around their new product. The pyramid involves identifying trendsetters to promote the product to their peers in a cascade effect. This strategy is a central theme in the book, exploring the power of influence in consumer culture.

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Q: What is the cool pyramid in So Yesterday?
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A pyramid which we normally call a triangular- based pyramid has 4 triangular phases (including the base, so that means the base of a normal pyramid is triangular) but a a square pyramid has a square phase to its base and the other 4 phases are triangular. so that can be identified as the difference between a pyramid and a square pyramid.


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It is just called a square pyramid, but its not square. Its only square on the bottom, so they call it a square pyramid, or you can simply just call it a pyramid because a pyramid is a pyramid.