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What is the cost to buy Google pay per click advertising?

Updated: 8/20/2019
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Google pay per click advertising works on a bidding system. This means that the cost of each click on an ad is going to vary based on how many other advertisers want to target the same keyword. The highest bidders will be shown first. Costs per click can run as low as pennies per click to as high as one or two dollars per click. To run a cost effective campaign, one should target long tailed keywords that are highly relevant to one's market niche and which tend to cost on the lower end.

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Q: What is the cost to buy Google pay per click advertising?
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