The first level is often called the core product, what the consumer actually buys in terms of benefits
The final, or third, level of the product is the augmented component. The augmented component includes additional services and benefits that surround the first two levels of the product.
The final, or third, level of the product is the augmented component. The augmented component includes additional services and benefits that surround the first two levels of the product.
Decisions at the first level of product management involve the marketing mix for an individual brand/product. These decisions are the responsibility of a brand manager (sometimes called a product manager).
The augmented level of a product consists of all the elements that surround both the core and the actual product
The actual product consists of the brand name, features, packaging, parts, and styling. These components provided the benefits to consumers that they seek at the first level.
Product - Level Activities relate to specific products and typically must be carried out regardless of how many batches are run or units of product are produced of sold. For example, activities suck as designing a product, advertising a product, and maintaining a product manager and staff are all product -level activities. Managerial Accounting, 14th Edition, Garrison, (2012)
A product is the complete package that the customer receives by purchasing the item/service. This experience is broken down into four levels. The first level being the core product that is the actual product feature and attributes, for example a car. The next level is the functional product that is how it performs; following the example, the speed of the car, the design of the car, etc. The third level is the augmented product which is additional perks to the product; such as GPS navigation systems for the car, a website that provides consumer with tips for keeping their car in top shape or extend the life, etc. Finally your question, the last level is the potential product which is the true solution that customers are seeking when they buy the product/service, which is the convenience or ability to get to places quickly and hassle free for the car.
Amway
The product is(the product of the first term of each)plus(the product of the last term of each) plus(the product of the first term of the first and the last term of the second) plus(the product of the first term of the second and the last term of the first).
It makes a better finished product to remove the old flooring first.
Books were the first mass marketed product.
The price for a product might fall while production and employment both rise if there is no longer a demand for the product. If there is a product so new on the market that it takes over for another product, while the first product is still in high production, the price of the first object is going to fall because the demand is lost.