The augmented level of a product consists of all the elements that surround both the core and the actual product
The final, or third, level of the product is the augmented component. The augmented component includes additional services and benefits that surround the first two levels of the product.
The final, or third, level of the product is the augmented component. The augmented component includes additional services and benefits that surround the first two levels of the product.
For example, follow-up technical assistance and warranties and guaranties are augmented product components
The AUGMENTED product is the non-physical part of the product. It usually consists of lots of added value, for which you may or may not pay a premium. So when you buy a car, part of the augmented product would be the warranty, the customer service support offered by the car's manufacture, and any after-sales service.
augmented product
Core customer value actual product augmented product
The combination of augmented product(s) and the actual product (also called as generic product) is called whole product. Suppose in case of a Regrigerator its Quality, its brand, its colour are all actual products that are delievered to customer BUT the augmented products are goods and services offered to induce to customer to purchase like free delivery, after sale services arrangement of finance free installations etc. The combination of augmented product(s) and the actual product (also called as generic product) is called whole product. Suppose in case of a Regrigerator its Quality, its brand, its colour are all actual products that are delievered to customer BUT the augmented products are goods and services offered to induce to customer to purchase like free delivery, after sale services arrangement of finance free installations etc.
postal services
a product refers to any good or service that satisfies a need. there are three components of a product. the core product, the actual product and the augmented product. a product is a bundle of satisfaction because all these three aspects of a product provide a significant level of satisfaction without which the customer will be demotivated to purchase
Is Microsoft's Windows XP Professional operating software a product or a service? Discuss the core, actual, and augmented levels of this software offering?
The total product concept include: potential, augmented, expected and core. The concept refers to the collection of services offered by a service or product.
The total product concept consists of three main components: the core product, the actual product, and the augmented product. The core product refers to the fundamental benefit or service that fulfills a customer's need. The actual product includes the tangible features, design, brand, and quality that differentiate it from competitors. Finally, the augmented product encompasses additional services or benefits, such as warranties, customer support, and after-sales service, that enhance the overall value proposition.