The focus of ISMA principles are honesty, fairness, competence, transparency, timely, and monitoring.
IMSA Principles and Code of Ethical Market Conduct
- Principle 1: To conduct business according to high standards of honesty and fairness and to render that service to its customers, which, in the same circumstances, it would apply to or demand for itself.
- Principle 2: To provide competent and customer-focused sales and service.
- Principle 3: To engage in active and fair competition.
- Principle 4: To provide advertising and sales materials that are clear as to purpose and honest and fair as to content.
- Principle 5: To provide for fair and expeditious handling of customer complaints and disputes.
- Principle 6: To maintain a system of supervision and monitoring that is reasonably designed to demonstrate the Company's commitment to and compliance with IMSA's Principles and Code of Ethical Market Conduct.