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Explain the product mix pricing strategies with example?
Product Mix Pricing StrategiesA lot of companies have products with variants rather than than offering just a single version of the product. This is done to target different groups of consumers so that the company can get something out of every segment. For this Product Line Pricing is used in which their are different price marks which then vary on quality, features, and requirements. For examaple Dell the PC manufacturer makes a lot of different versions of its Pcs which then range from $269 to $25000.Optional-Product pricing is often used with Product-line Pricing in order to sell more to the customers, this is mostly done by electronic companies who prompt you to buy accessories as well with your original product for a better experience. Dell again is another good example of this as when ever you buy a Dell you get options to buy other accessories such as mice, speakers, keyboards, storage devices, flash drives, printers, etc. Car manufacturers are practice this to increase revenues as they offer add-ons such as alloy wheels, cd changers, leather interior, spoilers, and other trim options.Then there is Captive Product Pricing, which involves selling and making products that must be used along with the main product. Examples being; printer cartridges, video game cartridges, Razor blades, staples, computer software, or camera film(or memory cards these days).Another clever strategy is By-Product Pricing in which the company sells its By-products at a very cheap rate in order to attract customers to buy the firms main products.Most Customers are very much attracted when they see Bundle offers, a company may earn more revenue by selling different products in a bundle and giving discount on it, this way they will be able to sell more and give the customers more value. A very common examples is of restaurants which make food deals like Mc Donlads, KFC, Pizza Hut, all they do is bundle in a couple of their products discount them a little and that's its. The customer would be more willing to buy a set bundle rather than buying the same things separately. This is called Product Bundle Pricing.
How to Day Trade Successfully?
Day trading became popular in the late 1990s and coincided with the growing availability of high-speed internet connections. As online brokers offered increasingly sophisticated research tools and discounted commissions, skilled traders began to develop strategies that revolved around purchasing and selling specific securities within the same trading day.Establishing a Brokerage AccountSelecting the right online broker is a crucial component in building a successful day trading business. Since traders will often engage in numerous buy/sell transactions in the course of a single session, it is important to choose a low commission broker. When calculated over thousands of trades, a no frills broker who charges $2.50 per trade can have a substantial impact on the profits of a day trader when compared to a broker who charges $10 per trade.In many instances, day traders choose to set up multiple accounts for different purposes. Discount brokers help reduce the cost of each trade, while fully-featured brokers provide critical charts and strategy tools.Most importantly, day traders must work with a broker that routes orders through an electronic communication network (ECN). This allows traders to complete transactions directly with one another without having to go through a middleman.Level II and Other ToolsIt is critical for a day trader to gain access to the Level II quote facility. Continuously updated in real-time, Level II highlights the size of every active order as well as each bid and ask price. The constantly fluctuating display provides deep insight into how a particular stock is trending.Charting tools are also an indispensable part of a day trader's arsenal. By looking at the performance of a stock over five, ten and sixty minute intervals, the trader can identify emerging patterns that signal favorable trading opportunities.Day Trading StrategiesA day trader is constantly assessing the market while looking for stock candidates that fit a specific trading profile. In particular, equities that have extreme volatility and heavy volume are usually scrutinized carefully by experienced day traders.Volatility is a measurement of the inter-day stock price fluctuation, while heavy volume ensures an ample supply of both buyers and sellers. When a stock has been targeted, a day trader will further analyze its measurables while looking for trend lines and patterns that confirm the likelihood of a predictable price movement.Pattern Day TradingDo to the extreme risk associated with day trading, the SEC has implemented strict regulations relating to margin and account funding requirements. Anyone who executes four or more "round trips" transactions in five successive business days will be flagged as a "pattern day trader."An account that has been identified as engaging in pattern day trading must maintain a minimum balance of at least $25,000 in cash or equity. If the balance falls below the threshold, the day trader must restore the required minimum either through a cash deposit or a transfer of marginable securities within five business days.
