Product Mix Pricing StrategiesA lot of companies have products with variants rather than than offering just a single version of the product. This is done to target different groups of consumers so that the company can get something out of every segment. For this Product Line Pricing is used in which their are different price marks which then vary on quality, features, and requirements. For examaple Dell the PC manufacturer makes a lot of different versions of its Pcs which then range from $269 to $25000.
Optional-Product pricing is often used with Product-line Pricing in order to sell more to the customers, this is mostly done by electronic companies who prompt you to buy accessories as well with your original product for a better experience. Dell again is another good example of this as when ever you buy a Dell you get options to buy other accessories such as mice, speakers, keyboards, storage devices, flash drives, printers, etc. Car manufacturers are practice this to increase revenues as they offer add-ons such as alloy wheels, cd changers, leather interior, spoilers, and other trim options.
Then there is Captive Product Pricing, which involves selling and making products that must be used along with the main product. Examples being; printer cartridges, video game cartridges, Razor blades, staples, computer software, or camera film(or memory cards these days).
Another clever strategy is By-Product Pricing in which the company sells its By-products at a very cheap rate in order to attract customers to buy the firms main products.
Most Customers are very much attracted when they see Bundle offers, a company may earn more revenue by selling different products in a bundle and giving discount on it, this way they will be able to sell more and give the customers more value. A very common examples is of restaurants which make food deals like Mc Donlads, KFC, Pizza Hut, all they do is bundle in a couple of their products discount them a little and that's its. The customer would be more willing to buy a set bundle rather than buying the same things separately. This is called Product Bundle Pricing.
Explain how product form pricing may be pricing option at Quills?
segi college focus area help!!
sardines
which of the different product mix pricing strategies discussed in the text applies best to Payless's new strategy? Discuss this in detail.for pay less company
Premium pricing!
Explain how product form pricing may be pricing option at Quills?
For example, a company may provide consumers with free samples of a product and then offer the product at a slightly reduced price.
segi college focus area help!!
sardines
which of the different product mix pricing strategies discussed in the text applies best to Payless's new strategy? Discuss this in detail.for pay less company
Premium pricing!
Free Samples.
A product bundle pricing example is when a grocery store has a sale that includes a discount if the customer buys all of a list of selected items selected by the store.
How much does it take to produce the product? What kind of profit margin is there? How do we want to position the product in the marketplace? Bargain? Value? Premium?
The process of expanding business opportunities through additional market potential of an existing product. Diversification may be achieved by entering into additional markets and/or pricing strategies.
It's the pricing of the product
different location are priced differently even if the cost of offering each location are the same.