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I know that during the 70's the stores were know as "Wilson's House of Suede" and the shop I was familiar with was in North Hollywood, California. They TV ads I believe were usually for Mens Jackets. Prior to the late 80's, there were two companies: Wilson's House of Suede - mainly on the West Coast, and Berman's in the Midwest and East. They merged, kept the Bermans operating structure, and renamed the chain Wilsons. The company was founded as Berman Buckskin at the turn of the 20th Century. The Berman Buckskin building remained in downtown Minneapolis until the mid 90's when it was finally torn down.

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Q: What is the history of Wilson Leather?
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