what is the impact of product mix in international business
what is the impact of product mix in international bussiness
The marketing mix differs in the domestic and international environments due to their varied dynamics. The marketing mix refers to the price, product, promotion and place which will be different in terms of the targeted audience for domestic and international markets.
Optimal product mix is at that point where net profit from thesales of that product mix is maximum.
advangage of product mix
The first element in the marketing mix is the product.
product mix consist of product variety, size, packeging, labelling etc.
Product mix expansion is increasing the increasing the depth within the product l line
trail mix
The product mix is the number of varieties of product that a company sells. Product mix decisionsÊinclude which varieties of product to sell, as well as whether to create new products or to discontinue existing products.
There are no set dimensions of product mix. It depends on the size of the company, number of products, product lines, and variations of each product.
The product mix of a company is the total composite of products offered by that organization.
product mix