Advantages and disadvantages of newspaper advertising?

Answer 1

Newspapers

Newspapers are one of the traditional mediums used by businesses, both big and small alike, to advertise their businesses.

Advantages

• Allows you to reach a huge number of people in a given geographic area
• You have the flexibility in deciding the ad size and placement within the newspaper
• Your ad can be as large as necessary to communicate as much of a story as you care to tell
• Exposure to your ad is not limited; readers can go back to your message again and again if so desired.
• Free help in creating and producing ad copy is usually available
• Quick turn-around helps your ad reflect the changing market conditions. The ad you decide to run today can be in your customers' hands in one to two days.

Disadvantages

• Ad space can be expensive
• Your ad has to compete against the clutter of other advertisers, including the giants ads run by supermarkets and department stores as well as the ads of your competitors
• Poor photo reproduction limits creativity
• Newspapers are a price-oriented medium; most ads are for sales
• Expect your ad to have a short shelf life, as newspapers are usually read once and then discarded.
• You may be paying to send your message to a lot of people who will probably never be in the market to buy from you.
• Newspapers are a highly visible medium, so your competitors can quickly react to your prices
• With the increasing popularity of the internet, newspapers face declining readership and market penetration. A growing number of readers now skip the print version of the newspaper (and hence the print ads) and instead read the online version of the publication.

Answer 2

Advantages

• Allows for better targeting of audience, as you can choose magazine publications that cater to your specific audience or whose editorial content specializes in topics of interest to your audience.
• High reader involvement means that more attention will be paid to your advertisement
• Better quality paper permits better color reproduction and full-color ads
• The smaller page (generally 8 ½ by 11 inches) permits even small ads to stand out

Disadvantages

• Long lead times mean that you have to make plans weeks or months in advance
• The slower lead time heightens the risk of your ad getting overtaken by events
• There is limited flexibility in terms of ad placement and format.
• Space and ad layout costs are higher

Answer 3

1. It is definitive. There is little chance to hear or see it incorrectly, as might happen with electronic media. Printed material can be referenced.
2. It is permanent. Print material can be filed, and referred to again.
3. It is portable. Print coupons, for instance, can be clipped out, taken to a store and redeemed.
4. You can target by geographic area
5. Newspapers are trusted and well-read.
6. You can find more reasons at http://www.mediabids.com

Answer 4

Advantages:

1. Wide reach to local audiences.
2. Tangible format that can be easily saved or shared.
3. Credibility and trust associated with print media.

Disadvantages:

1. Limited shelf life compared to digital advertising.
2. Costlier than some digital advertising options.
3. Difficulty in tracking and measuring the effectiveness of ads.

Answer 5

These days we can see advertisement everywhere-in newspaper,side roads,on t.v.etc. So if there is no advertisement than we would not be aware about what new things are launched in the world.

Answer 6

Newspaper advertising can introduce your product or service to a very responsive audience. You can target locally or nationally, depending on where you're looking for customers.

Answer 7

The merits of newspaper advertising is that it has become very reasonable. It reaches an older demographic that still reads the newspaper.

Answer 8

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