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1. To identify potential customers for your products and services

2. To determine what products and services you offer can best satisfy the needs, wants, and requirements of these prospects

3. To categorize these prospects as to their dollar potential based on your research

4. To organize a referral

5. To arrange telephone and personal contacts with these prospects on a scheduled priority basis

6. To see the prospects with the highest potential first

7. To establish if they have a need. Remember - No Need = No sale

It's been said many times that "people buy from people."

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Q: What is the importance of prospecting?
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