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Permanent hair coloring will have a PH of around 9, or even an 8. With bleach, color molecules are oxidized, which in effect lightens the hair. Bleach has a PH of 8 or 9 as well, and when it is used more often than it should be, or if you mix it too strong, it can cause permanent damage when the scales of the cuticle layer break off. What happens is that the cuticle will no longer lie flat, and they stick out causing the hair to snag and tangle.

Another effect of this happening is that your hair is no longer waterproof, and your cortex becomes exposed to washing factors, as well as environmental effects. It then dries out and loses its elasticity.

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Q: What is the importance of restoring the PH of the hair after permanent colouring?
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