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there are mainly four layers in product concept. they are

  • core products: the core ingredients of the product i.e. the brand name , design, style color etc.
  • formal product: this contains attributes, instructions, quality, packaging etc.
  • augmented products: this contains the extra benefits given with the product like guarantees, warenties , customer complaint management etc.
  • future product: products with customised designs with the futureistic approach of the company . this is done by auto mobile industry.
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Q: What is the layers of product concept?
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