What is the organizational structure of an advertising agency?
An advertising agency has a very different structure from that of a regular organization. On a general front, an advertising agency contains five departments namely the account management department, the account planning (strategy) department, the internal services department (inclusive of the traffic department, the creative department, the print production department, the human resources department and the finance department) and the media-planning department.
The account management department is the department that is in direct contact with the clients. As for the account planning department, it is also called the strategy department that is mostly involved in research and strategizing the advertising campaign. The creative department is responsible for the art (copy-writing and photography) aspect of the advertising campaign. Next comes the media planning department that plans and co-ordinates with media agencies to determine the most effective way to channelize the advertising in order to achieve optimum results. Last but not the least the internal services department handles the internal affairs of the advertising agency like the finances and the human resource department
There is no correlation between ICS organization and the administrative structure of any single agency or jurisdiction This is deliberate because?
Organizational structure can be considered as the arrangement of organizational parts that exist to provide organizational effectiveness. Its complexity, formalization, and centralization characterize an organization's structure. Organizational structure can be considered as the arrangement of organizational parts that exist to provide organizational effectiveness. Its complexity, formalization, and centralization characterize an organization's structure.
Discuss the factors influencing selection of an advertising agency also explain various services provided by advertising agencies to their clients?
The role of an advertising agency when it comes to advertising budgets is mainly to maximize effective momentum for the client through the clients currently announced budget. The advertising agency will work to get the best media, channels, and creative services for the current set budget. The agency basically monetizes the budget at hand for a commissioned rate.
The relationship between advertising and an advertising agency is that advertising is the product of an advertising agency as a bottle of Coke is the product of the Coca Cola company. When someone has something, or even an idea, to sell to the public or a specific target group, they hire an advertising agency to compose an advertisement or an advertising campaign. Based on the information provided by the person doing the selling, the agency…