What is the process of trans creation?
In translation, the original writer/work is still at the centre.
In transcreation, the translator is equally important because the
process of translation is as creative as creative writing. No
translation can merely convey the meaning of the original because
of the culture-specificity of language, the time in which the
translation is done, the personal mediation that is an intrinsic
part of all translation etc. As was said of Dryden's translation of
Homer" It is beautiful, but there is no Homer in it"