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Purpose

The purpose of SWOT analysis is to gather, analyze, and evaluate information and

identify strategic options facing a community, organization, or individual at a given time.

SWOT Analysis is a very effective way of identifying strengths and weaknesses, and of

examining the opportunities and threats one tends to face. Carrying out an analysis using

the SWOT framework helps to focus activities into areas where one is strong and where

the greatest opportunities lie. This knowledge is then used to develop a plan of action.

The analysis can be performed on a product, on a service, a company or even on an

individual. Done properly, SWOT will give the big picture of the most important factors

that influence survival and prosperity as well as a plan to act on.

Strengths and weaknesses are internal while opportunities and threats are external.

Strengths and weaknesses have to be matched with the opportunities in the external

environment and also to counter any threats that might pose a danger to plans. SWOT

Analysis is generally considered a Marketing tool but although it has its origins in

Marketing field and is predominantly used by Marketing people, and it can also be done

for self. SWOT Analysis is a tool which guides one to see where one stand in terms of

job prospects and career growth.

You should do a personal SWOT analysis because it will tell you what are your strong

points and how can you further brush them up to exploit them to get a good job. It will

also show you your negative character traits that can hinder your chances of getting a

good job. You can then work towards overcoming those shortcomings and minimizing

their effects. Your strengths will tell you the jobs and the kind of work you are best for

hence making it easier to avail the right opportunities. Threats will show you the skills,

courses and training you need in order to remain competitive.

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Q: What is the purpose of SWOT analysis why is it necessary to do one before selecting a particular strategy for a business organization?
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What is the purpose of a swot analysis?

S- Strength,W- Weakness,O- Opportunity,T- ThreatFor an organization SWOT analysis is very important. An organization must run with this analysis to get high profit. By this analysis we can find weakness of the organization, we can get many more opportunity. An organization must have their own vision so that we can establish according to our vision. In an organization there should be many threat which we have to solve it. SWOT analysis plays a vital role in an organization.


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