Philip Kotler, (1989) "From mass marketing to mass customization", Strategy & Leadership, Vol. 17 Iss: 5, pp.10 - 47
customization means in marketing
Type your answer here... Customization of general purpose software is when u buy a general purpose software and change it up a little to fit ur exact needs
E: Mass Marketing
project marketing
Business and marketing are changing day by day such as like changing in technology, privatization, customization, globalization massive production for masses according to their preferences.
Mass marketing is the practice of marketing without regard to other markets exposed to the marketing. Instead of marketing to one particular segment the company advertises to the market as a whole. Mass marketing is effective for branding campaigns and have an ability to reach more people although costs can be prohibitive.
Through Marketing and mass marketing
The nature of marketing budgets is that they entail all the marketing aspects like advertisements and promotions. The purpose of these budgets is help increase the revenue of the company through marketing.
In the mass-marketing approach, businesses look at the total market as though all of its parts were the same and market accordingly
Standardization and customization are polar opposites of each other. standardization means "one size fits all." It refers to the tailoring of a marketing program or campaign in such a way that there are enough elements to appease everybody. The target audience is vast. Standardization helps keep the costs low of reaching out to many people. It is employed typically in situations where the product in question is for mass consumption. These products are typically low volume products that makes it economically unfeasible for customization. Customization on the other hand refers to the tailoring of the campaign according to the needs of an individual or groups of individuals. These are high margin products where the volumes are low and the buyers are few. E.g. If an expensive luxury yacht was on sale then the company selling it could go to the extent of tailoring the marketing efforts according to the needs of specific buyers. Helpful Not helpful
Flared fenders and spoilers on cars is a good example.