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Discuss the shift from mass marketing to mass customization?
Philip Kotler, (1989) "From mass marketing to mass customization", Strategy & Leadership, Vol. 17 Iss: 5, pp.10 - 47
What is meaning the customisation in marketing?
customization means in marketing
What is customization of general purpose?
Type your answer here... Customization of general purpose software is when u buy a general purpose software and change it up a little to fit ur exact needs
When a company grows globally this is an example of mass marketing?
E: Mass Marketing
What are examples of mass marketing?
project marketing
How business and marketing are changing?
Business and marketing are changing day by day such as like changing in technology, privatization, customization, globalization massive production for masses according to their preferences.
What is mass marketing?
Mass marketing is the practice of marketing without regard to other markets exposed to the marketing. Instead of marketing to one particular segment the company advertises to the market as a whole. Mass marketing is effective for branding campaigns and have an ability to reach more people although costs can be prohibitive.
How are goods and services marketed?
Through Marketing and mass marketing
What is the nature and purpose of marketing budgets?
The nature of marketing budgets is that they entail all the marketing aspects like advertisements and promotions. The purpose of these budgets is help increase the revenue of the company through marketing.
How is marketing approached in the mass-marketing method?
In the mass-marketing approach, businesses look at the total market as though all of its parts were the same and market accordingly
Difference between Mass customization and standardization?
Standardization and customization are polar opposites of each other. standardization means "one size fits all." It refers to the tailoring of a marketing program or campaign in such a way that there are enough elements to appease everybody. The target audience is vast. Standardization helps keep the costs low of reaching out to many people. It is employed typically in situations where the product in question is for mass consumption. These products are typically low volume products that makes it economically unfeasible for customization. Customization on the other hand refers to the tailoring of the campaign according to the needs of an individual or groups of individuals. These are high margin products where the volumes are low and the buyers are few. E.g. If an expensive luxury yacht was on sale then the company selling it could go to the extent of tailoring the marketing efforts according to the needs of specific buyers. Helpful Not helpful
What are some examples of mass customization?
Flared fenders and spoilers on cars is a good example.
