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Q: What is the reasons for growth of services in marketing mix?
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What are the marketing mix for transport marketing?

The marketing mix is not relevant for marketing strategy alone. It plays its role also to various services where the customers expect for qualified services. These services can be fulfilled only by full fledged incarnation of the 7P's. The marketing mix for transport marketing includes the submixes of product, price, promotion, place, people, physical distribution.


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The marketing mix refers to the choices that are available to an organization or a company regarding the marketing or promotion of its services or products. One of the advantage of the marketing mix is that it gives the organization a standard for allocating resources.


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