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The relationship between advertising and an advertising agency is that advertising is the product of an advertising agency as a bottle of Coke is the product of the Coca Cola company.

When someone has something, or even an idea, to sell to the public or a specific target group, they hire an advertising agency to compose an advertisement or an advertising campaign. Based on the information provided by the person doing the selling, the agency uses video, Photography, or artwork, dialog or text, models, actors, or vocalists, to create the advertisement. Once their work has been approved by the seller, the agency contracts to distribute the advertisement with whichever media or targeted group that is appropriate.

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